For over 60 years, Bikini Factory has been a Santa Barbara staple, offering the largest swimwear selection in the county along with curated beachwear, vacation wear, and beach essentials for every sun-soaked moment. Proudly voted Best Swimwear Store year after year, our focus has always been simple: helping women feel confident, comfortable, and beautiful in their own skin.

From perfect-fit swimsuits to effortless coastal style, Bikini Factory is where beach days begin.